Ideas. I’m filled with them. They woke me up at 4.30 this morning and they keep on coming all day. But even I get stuck for inspiration now and again. Learn how I get my fix of ideas in my column for The Hague Online where I am Writer in Residence. Read more here

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Go the extra mile

September 1, 2009

This post also appears as part of The Inspirer, my monthly newsletter, that you can sign up for at my website www.joparfitt.com.

Go the extra mile

My inspiration for this month’s article only came to me a few hours ago when I received an email from an ex-student of mine, Amanda van Mulligen. Amanda had got in touch to send me the link to an article she had written called A World of Inspiration and in which, she said, I featured. I clicked on the link and was faced not only a super piece of writing, but also an article that described how many connections and referrals I had given Amanda since we first met almost four years ago. It went on to describe how each of those contacts had become so much more, how they had enriched her life, inspired her, and even made her money. I was delighted. But my happiness was not so much for the fact that Amanda had written about me but that she had gone to the effort of letting me know. She had gone the extra mile.

And as I thought about that for a moment I realised that these days, when competition is tough, we can all do with finding ways to go the extra mile. Here are my top ten ways:

Top ten ways to go the extra mile

1 When you write an article, try to add a box of resources and further reading to the end, so that the readers know where to go to find out more.

2 When you write a book, add a substantial and useful resources section, an appendix, a bibliography and see if you can also add the URLs of all the people, organisations and websites you mention too.

3 Forging a career as a paid writer can be tough, so make it easy for those who may commission you and have your portfolio available online.

4 Publisher like to commission new authors who are more than just writers, people with a presence, a following, a route to market. So start a blog, send a newsletter, build a portfolio of other published work, poetry, articles, reviews, so that you already have Googlability.

5 When I teach, I always give my students handouts and reading lists and in my Life Story classes I now edit all their homework for them, which I then offer to share with the entire class, so that all the students can learn from it. What added bonus can you give?

6 People buy from people they have already worked with, so why not offer your potential clients something for free so they get to see you in action

7 If you coach or mentor, as I do, see if you can give your clients as much extra as you can. I always connect mine to editors, suggest magazines they could write for and introduce them to the people they need to interview for their books or articles.

8 Look out for opportunities to connect other people at all times and then do so. A simple email is all it takes.

9 Develop a ‘paying it forward’ mindset. Remember, the adage: give and you will receive.

10 Say thank you. Thank people for referrals, for work you pass their way, connections, ideas. A simple thank you encourages those people to give again.

One other person has gone the extra mile for me this month and I would like to thank her here, partly because she deserve thanks, but mostly because I think you will benefit from knowing her too.

Meet Sheila Bender

Firstly, I have long admired the work of writer, Sheila Bender. She wrote ‘Keeping a Journal You Love’ and ‘Writing in a New Convertible with the Top Down’ among many others, and my copies of her books are peppered with Post-it notes as I refer back to them again and again. I decided I wanted to connect with Sheila, to ask if I might use an extract from her books in my Life Story online program. I found her at her website Writing it Real and sent her an email. Not only did Sheila reply to me, and fast, but she invited me to write for her newsletter too, and then, knowing that many of my Inspirer recipients do not subscribe to it, she made a special link so that you could all read my article, about The Greatest Block of All. That was going the extra mile. People normally pay for her newsletter, so this was a big favour. Thank you Sheila.

I hope that this month’s offering has inspired you. I wonder how you could you go the extra mile? Perhaps you’d like to tell me by visiting this article on my blog and adding a comment? I know it would mean you had to go the extra mile, but that’s what it’s all about, isn’t it?

Til next month

Jo

The power of endorsement

August 31, 2009

I am still reeling. Five minutes ago, a one-time student of mine, Amanda van Mulligen, sent me a link to an article she had written, entitled A World of Inspiration. In her accompanying email she intimated that I was featured in this as I had had a part to play. Well, this is it, you too can read it here at www.velvetescape.com. You can read more of Amanda’s work at www.thewritingwell.eu.

I am humbled by Amanda’s gratitude for what I did for her, simply by referring her a few times and connecting her with people I thought might be of interest. I do this all the time for people, students, mentors, friends, anyone. I just can’t help myself. Thank you to Amanda for showing your appreciation, I appreciate it.

But, I call this post ‘the power of endorsement’. That is because, a looong time ago, my mate, the Courageous Marketer, John Sealey, told me that one of the most powerful things you can have in your marketing arsenal, are testimonials.

‘People make decisions based on what other people think about you,’ he advised. So, thank you John for making me aware that I need to share Amanda’s testimonial, however immodest it may feel. There, I’ve done it again, I’ve connected you all with someone else. John Sealey, told you about a website for travellers, Velvet Escape, and a wonderful blog at the Writing Well. I hope you find them inspiring.

But most of all, thank you Amanda, for a wonderful piece of writing that does me ‘right proud’.

The Greatest Block of All

August 27, 2009

Years ago I discovered the work of American, Sheila Bender. Sheila wrote two of my favourite ever books to inspire writers: Writing in a New Convertible with the Top Down and Keeping a Journal You Love. Recently, I found Sheila online at her website Writing it Real and got in touch. I was delighted to discover that Sheila really is real and kind and honest. She asked me if I would write something about my biggest challenge as a writer for her subscriber newsletter. I agreed and Sheila, being the kind person that she is, agreed to post a special non-subscriber version just for you. So, please take a look at Writing at Real when you have a moment and please, take a look at my piece. I think you will enjoy it and maybe even learn something . . .

here it is:

I can hardly believe that just one week ago I was chanting Om in unison with 150 others at the Chopra Center’s Wisdom of Healing workshop in Oxford, England. Click here to read the related article I published on The Hague Online (where I am their Writer in Residence). Pick up some tips that you can try at home, right now.

Books need a wow factor! Find out how to make your book come alive by writing effective anecdotes and case studies. Come and be inspired and empowered when I’m the guest speaker at Storyville in WC2 from 7-9 pm on 29th. Just £15. Details at http://www.thebig-leap.com/storyville.phtml

Could you, should you, write a book?

If this is a question that you often ask yourself, then maybe it’s time to find out. On 9th July I’m running a Special Interest Group workshop for the European Professional Women’s network in Amsterdam. It will cover topics including:
what makes a book sell?
what is a wow factor?
could I really write a book?
what book would make me the most money?
how can a book help me raise my fees?

So, if you need to be inspired, informed and supported hurry and grab your place on this free workshop. led by me, Jo Parfitt, from 7-9pm at the Renaissance Hotel in Amsterdam.

Places are limited and the link is here http://europeanpwn-amsterdam.net/workshops/publish-your-book