Why you need to be famous

November 1, 2009

The following is my column from my November Inspirer newsletter, now in its seventh year. To subscribe and pick up a copy of ’50 Steps to a Book in Your Hand’ please go to my website www.joparfitt.com

I often tell my students and clients that they need to be Googleable if they are to impress a publisher. I recommend that they start a blog, give talks, use social media tools and go the extra mile towards growing their network. Publishers are interested in authors with a following. If you self-publish you need an even bigger network if you are to sell your book once you have written it. You need to be famous in your field. A bit of a celebrity. Whichever route you take to market it is clear that the bigger your network the more chance there is that your contacts will buy your books. Let me tell you about two people who do this brilliantly.

Andrea Martins, founder of the fabulous free website ExpatWomen.com, flew here to the Netherlands this week from Kuala Lumpur. A long haul in many senses of the word, but one that she felt was worth the effort. Andrea came to attend, have a stand and present a workshop at the Expatica, I Am Not a Tourist fair in Amsterdam. I went along to present a workshop of my own and to help out on her stand. The fair was attended by thousands and we talked ourselves hoarse, and yes, it was worth it. As a result, hundreds of people signed up to Expatwomen, a website that supports and inspires women overseas with its success stories, features, reviews and its hugely popular confessions section. Andrea also keeps an active blog that she uses simply to ‘shout out’ about people she meets or things she learns along the way that she knows will interest her thousands of subscribers.

I only went to the fair to help out, but Andrea allowed me to take my marketing materials along and so I made some pretty decent connections myself. One of whom was the hugely inspiring Melody Biringer, who runs The Crave Company and publishes books about the things women crave in the major cities of the world. She came to Amsterdam from her usual home in Seattle, to bring the concept here. Melody attended my workshop on writing life stories and within minutes had taken out her iphone and sent a tweet to her followers about me. Melody has sent over 6000 tweets to her 2000 followers since she joined Twitter just over a year ago. But in addition, within hours she had posted a blog about what she learned at my workshop too. And tweeted about that, of course.

Sorry, have I lost you? Are you wondering what the point of this may be? It’s simple . . . Andrea and Melody are role models. They want to promote their businesses to as many people as possible, use every means they can and their effort pays dividends. As a result both are well known in their fields. Let me just remind you what it is they do to deserve such status:

Ten Steps to Celebrity Status

1. Attend an expo or conference
2. Run a workshop at said expo or conference
3. Find places to hand out marketing materials
4. Have a website
5. Keep a blog
6. Use Twitter and other social media tools and share stuff regularly
7. Network like crazy both on and offline, talk yourself hoarse
8. Travel if you have to
9. Offer something that people want to sign up to
10. Share what you have with others

But do you really need to be famous if you want to write a book? Isn’t that a bit over the top? No, it isn’t. You see, two days ago I was sitting drinking a rather overstrong coffee in the office of a major UK publisher, in London, talking about the ‘front list’ – the books that are in the front of bookshops, newly published and being promoted like crazy.

’95 per cent of the front list is written by celebrities,’ he said, laying both hands on the table and looking me in the eye.

‘Seriously?’ I said. ‘You are exaggerating, right?’

‘Hum,’ he pondered for a split second. ‘Actually, this time of year, it’s closer to 100 per cent.’ He leaned back in his chair and I blanched. If bookshops favour the front list then publishers favour the front list ergo we need to be famous if we are to stand a chance.

So, there you have it, from the horse’s mouth. If you want to get published you need to become a celebrity, or failing that, just famous in your field. I hope my ten tips above will help to get you started.



Go the extra mile

September 1, 2009

This post also appears as part of The Inspirer, my monthly newsletter, that you can sign up for at my website www.joparfitt.com.

Go the extra mile

My inspiration for this month’s article only came to me a few hours ago when I received an email from an ex-student of mine, Amanda van Mulligen. Amanda had got in touch to send me the link to an article she had written called A World of Inspiration and in which, she said, I featured. I clicked on the link and was faced not only a super piece of writing, but also an article that described how many connections and referrals I had given Amanda since we first met almost four years ago. It went on to describe how each of those contacts had become so much more, how they had enriched her life, inspired her, and even made her money. I was delighted. But my happiness was not so much for the fact that Amanda had written about me but that she had gone to the effort of letting me know. She had gone the extra mile.

And as I thought about that for a moment I realised that these days, when competition is tough, we can all do with finding ways to go the extra mile. Here are my top ten ways:

Top ten ways to go the extra mile

1 When you write an article, try to add a box of resources and further reading to the end, so that the readers know where to go to find out more.

2 When you write a book, add a substantial and useful resources section, an appendix, a bibliography and see if you can also add the URLs of all the people, organisations and websites you mention too.

3 Forging a career as a paid writer can be tough, so make it easy for those who may commission you and have your portfolio available online.

4 Publisher like to commission new authors who are more than just writers, people with a presence, a following, a route to market. So start a blog, send a newsletter, build a portfolio of other published work, poetry, articles, reviews, so that you already have Googlability.

5 When I teach, I always give my students handouts and reading lists and in my Life Story classes I now edit all their homework for them, which I then offer to share with the entire class, so that all the students can learn from it. What added bonus can you give?

6 People buy from people they have already worked with, so why not offer your potential clients something for free so they get to see you in action

7 If you coach or mentor, as I do, see if you can give your clients as much extra as you can. I always connect mine to editors, suggest magazines they could write for and introduce them to the people they need to interview for their books or articles.

8 Look out for opportunities to connect other people at all times and then do so. A simple email is all it takes.

9 Develop a ‘paying it forward’ mindset. Remember, the adage: give and you will receive.

10 Say thank you. Thank people for referrals, for work you pass their way, connections, ideas. A simple thank you encourages those people to give again.

One other person has gone the extra mile for me this month and I would like to thank her here, partly because she deserve thanks, but mostly because I think you will benefit from knowing her too.

Meet Sheila Bender

Firstly, I have long admired the work of writer, Sheila Bender. She wrote ‘Keeping a Journal You Love’ and ‘Writing in a New Convertible with the Top Down’ among many others, and my copies of her books are peppered with Post-it notes as I refer back to them again and again. I decided I wanted to connect with Sheila, to ask if I might use an extract from her books in my Life Story online program. I found her at her website Writing it Real and sent her an email. Not only did Sheila reply to me, and fast, but she invited me to write for her newsletter too, and then, knowing that many of my Inspirer recipients do not subscribe to it, she made a special link so that you could all read my article, about The Greatest Block of All. That was going the extra mile. People normally pay for her newsletter, so this was a big favour. Thank you Sheila.

I hope that this month’s offering has inspired you. I wonder how you could you go the extra mile? Perhaps you’d like to tell me by visiting this article on my blog and adding a comment? I know it would mean you had to go the extra mile, but that’s what it’s all about, isn’t it?

Til next month


That’s jazz

August 1, 2009

Have you ever seen the 1920’s poster of jazz singer, Josephine Baker, performing at the Folies Bergères? She is wearing nothing but orange pompoms and has both arms and one leg flung high, her head at a quirky angle and her wide mouth set in a deep grin, making it abundantly clear that she is having the time of her life. Passion and soul emanate from every pore of her skin. The poster is so alive you can almost see it vibrate.
I write this column on the train from Barcelona to Montpellier. Yesterday we spent a marvellous couple of hours at the Century of Jazz exhibition at the CCCB contemporary art museum just off La Rambla. Glad of the airconditioning, we moved slowly, dipping in and out of alcoves that flanked the winding snake timeline displayed in a glass-topped showcase. It was packed with music scores, album covers and extracts from the press that told the story of jazz from its roots to the present day. Speakers played music of each period right from way back in the 19th century. Serendipitously, the first piece of music played was Gershwin’s Summertime. It did not escape me that this is the name I picked for my publishing company and chosen for its feelgood factor, for I am the kind of person who believes ‘fish are jumping and the cotton is high’. Seeing my business name up there in lights I realised that there would be something for me to learn there. A couple of display cases later I fell upon a small, faded facsimile of an article by Ernest Hopkins from the 1913 San Francisco Bulletin, its title: That’s Jazz. He wrote:

‘This remarkable and satisfactory sounding word, however, means something like life, vigour, energy, effervescence of spirit, joy, pep, magnetism, verve, virility, ebulliency, courage, happiness – oh what’s the use – JAZZ. Nothing else can express it [ . . . ] Anything that takes manliness or effort or strength of soul is “jazz”‘

As I read the words above I began to grin. The very ingredient that I urge my students and clients to add to their writing is what I have been calling ‘the wow factor’. But now I realise that my wow has its roots in jazz. Only jazz is much more than wow. Jazz makes you tap your feet. Jazz makes you glad to be alive. Jazz has an organic form that starts and ends in an interesting place and moves in loops, never straying far from its theme. Life and art and words and music take on an extra dimension when jazz is around.

The exhibition’s premise was to show the connection between art and music. We saw a crude sketch Picasso gave to Gertrude Stein of lumpen clowns dancing the Cake Walk. We learned how Mondrian’s gridlike primary colour paintings are in fact his interpretation of jazz; how Matisse, Jack Kerouac, F Scott-Fitzgerald and Jean-Paul Sartre all made jazz their own. How it influences prose and poetry and paintings but most of all how it influences people just like you and me.

Next time you are working on a piece of writing or a project I urge you to consider how you could add a little jazz to the mix. Sprinkle in some soul, passion, pep, life or verve. Add some pompoms, a flourish of genius. The Josephine Baker poster epitomises jazz. Could you inject the same vigour into your writing? Do you have the ‘manliness’, the strength, the courage to write in such a way that your reader begins to nod rhythmically as your words resonate and speak to his or her soul? If you can do that, then, as Hopkins wrote almost a century ago – ‘that’s jazz’.

If you would like to read more about Hopkins’ article and jazz then please click here.

I can hardly believe that just one week ago I was chanting Om in unison with 150 others at the Chopra Center’s Wisdom of Healing workshop in Oxford, England. Click here to read the related article I published on The Hague Online (where I am their Writer in Residence). Pick up some tips that you can try at home, right now.

Could you, should you, write a book?

If this is a question that you often ask yourself, then maybe it’s time to find out. On 9th July I’m running a Special Interest Group workshop for the European Professional Women’s network in Amsterdam. It will cover topics including:
what makes a book sell?
what is a wow factor?
could I really write a book?
what book would make me the most money?
how can a book help me raise my fees?

So, if you need to be inspired, informed and supported hurry and grab your place on this free workshop. led by me, Jo Parfitt, from 7-9pm at the Renaissance Hotel in Amsterdam.

Places are limited and the link is here http://europeanpwn-amsterdam.net/workshops/publish-your-book

The F Word – Focus

May 30, 2009

A few weeks ago I had the pleasure of hearing Stephanie Ward of Firefly Coaching speak to my networking group, Connecting Women, about how to attract more clients in less time (tip you can download a free report on just this from her website). She had a packed house. It’s always the same when Steph comes to speak to us. She gets the highest attendance of the year. Always. Stephanie is a business coach who specialises in helping small businesses get more clients and make more profit. Did you get that? Stephanie helps small businesses get more clients and make more profit. Stephanie is a great example of someone who knows about the F word – Focus. According to the book ‘The Long Tail’ the successful businesses of the future all have focus, sometimes called a niche.

I can’t tell you how important this is. Whether you are writing a book, writing an article or own a business, it must have focus. It must fit a defined niche. If you can’t describe what you are doing in simple language in just one sentence, then it will be too confusing. If your book does not have focus, then a publisher won’t be clear what he’s buying. If your article does not have focus, then your editor won’t know where to put it in the magazine. And if your business does not have focus, then potential clients won’t know what they could be buying and your friends and contacts won’t know how to refer you to others.

But back to Stephanie. You see, one of the ways to attract more clients in less time is, of course, to have a defined niche. As I said earlier, twice, she has a very clear niche. Of course, as a business coach, she can do much more than just help small businesses to get more clients and make more profit, but she doesn’t tell everyone that. She sticks to her short and snappy message and lets people find out about the rest of her services for themselves.

At our meeting, the room was buzzing with people pleading to be given permission to hang on to a selection of services, but Stephanie was adamant.

‘I’m sorry,’ she said, shaking her head sadly, ‘but you just have to let some of those things go. You simply must have a niche.’ Being American, she pronounces the word ‘nitch’.

I’m sorry too, because I know she’s right and I have had to say goodbye to some of the services I have clung to for years. Remember last month’s Inspirer, when I talked about flogging a dead horse? Well, I know how hard it is to put some of those dead horses out to pasture. But since last month’s newsletter, and since Steph’s pep talk I have been sure to remember her advice. Not only in my business, but in every area of my work. I now answer the question ‘what do you do?’ with, simply, ‘I help people to write and publish their books.’

But focus is not just for business. When I’m helping a client to come up with a winning formula for a book with a wow factor I am careful to ensure that the idea can be described in one sentence. I’m working on the new brochure I’m developing that focuses on my newly-defined niche and I’m trying hard to keep my message short, clear and appealing. Further, when I watched the Apprentice the other week I took note of the fact that professional advertisers claim that the maximum number of words you should have on a poster is 10. Did you notice that Stephanie’s focussed business ‘offer’ also has 10 words?

Keeping focus is tough. But sometimes we have to be cruel to be kind. Just as writers have to learn to ‘murder their children’ and delete swathes of text in order to stay on track; just as we benefit from weeding our wardrobes and chucking out clutter every now and again; we all need focus.

So then, what do you think? Is focus your F word or could it perhaps be your new best friend?

Stuck in the middle of your writing project? Find out how I cured my block once and for all with some unusual remedies here in my monthly column for The Hague Online. I am the website’s writer in residence.